Preheat oven to 350°F (177°C). Spray your cake pan lightly with cooking spay to help your parchment paper stick, then line with parchment paper and lightly mist again with cooking spray.
Note: you want your parchment paper to have about a 1 inch lip on the long sides of your cake pan, with no lip at the top and bottom. This makes for a clean release from the pan.
Pour the batter into the cake pan, make sure to get any last bits in the bowl. Spread the batter evenly over the pan to the edges, then tap the pan on the counter to release any air bubbles and even out the batter.
Transfer your cake pan to your preheated oven and bake for 14-15 minutes on the center rack. Your cake is done when the top springs back when lightly touched and edges pull away slightly. Don't overbake this cake, or you'll end up with cracking when you roll it!
While your cake is baking, lay a clean lint-free kitchen towel out on a clean work surface. You're going to use this towel to wrap your cake up into a log, helping it hold the roll shape we want. I don't recommend using parchment, because it doesn't allow the cake to sweat and cool properly for a perfect cake roll.
Fold the towel if needed to be just an inch or two wider than your cake pan. Dust the top liberally with 1/3 cup powdered sugar about the size of your cake pan.
2/3 cup (80g) powdered sugar
As soon as your cake is done, remove from the oven and allow to rest 1 minute. Then, carefully flip the pan onto the kitchen towel that has been powdered with sugar as close to the bottom edge of the kitchen towel as possible. Carefully remove the parchment from the top of the cake.
Dust the top of the cake with another 1/3 cup powdered sugar.
Working carefully but quickly, roll up the cake at the end with the towel until all of the cake has been rolled into a neat log into the towel.
Allow this cake log to cool for at least 2 hours. This step will give the cake the memory of the roll, and the cooling process will avoid cracking.